Managing Director
Applied Behaviour Change Ltd
Dr Kristina Curtis is a pioneer in translating behaviour change science into practice with over a decade of experience in developing digital behaviour change interventions (DBCIs) for a range of preventative health behaviours including weight management, physical activity, health service uptake and self-management of chronic conditions as well as medication adherence. Kristina also works with a range of organisations from the European Centre for Disease Prevention and Control (ECDC) and the foreign office (FCDO) in building expertise and capacity for applying behaviour change science to working practices.
Kristina is founder of a behavioural science consultancy, Applied Behaviour Change specialising in helping organisations apply behavioural science tools in a systematic, rigorous and yet practical way through training, contract research and consultancy. Kristina is an Honorary Lecturer and Associate for UCL’s Centre for Behaviour Change where she delivers regular teaching and PhD supervision.